Sep 13, 2012

Self-deception - The marketer's delight!

People believe what they want to believe. This episode from Jimmy Kimmel's show demonstrates how basic human psychology is wired to allow people to manipulate themselves.  See it for yourself.




As for Apple, no wonder they're laughing their way into the money.  As stated by one of my ex-bosses, in a tone that was only half-jocular,  if Apple were to scoop up some crap and put their logo on it, some consumers are now ready to lap it up as iPoop.



 

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